lead_processing · education · workflow
Landbot Bot-Building Service creates student recruitment chatbot for ESCP Business School
ESCP Business School's online lead-collection form was generating large numbers of unqualified applicants, burdening recruiters with repetitive questions that could easily be found online, and offered no way for prospective students to book calls directly with the recruitment team.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · User initiates bot on landing page
A user enters the landing page and initiates the bot.
Tools used
LandbotCalendly · partner
Outcome
Landbot's Bot-Building Service designed and handed off a single chatbot for ESCP that handles FAQs, collects and qualifies lead information, recognises returning users to avoid friction, and enables direct appointment booking via a Calendly integration.
What failed first
The traditional 'landing page with a form' setup presented multiple pain points: unqualified lead volume, recruiter time wasted on repetitive questions, and no direct scheduling capability.
Grounding & classification
Source type: platform led case
13 fields verified against source quotes, 1 dropped as unverifiable.
chatbotconversational aiform submissionnamed customerworkflow describededucationplatform led caseappointment schedulinglead processingrecruitingextract classify routeintake to triage