marketing_ops · media · workflow
Bertelsmann partners with ElevenLabs for AI voice, dubbing, and sound generation across its portfolio
Bertelsmann needed to make content production faster and more accessible across its portfolio of brands, and sought to reach wider audiences in multiple European languages.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · AI strategy and hub activation
Bertelsmann's Tech & Data Alliance and its recently founded AI Hub drive the adoption of GenAI solutions across its businesses.
Tools used
ElevenLabsAI dubbing platform
Outcome
36 companies within the Bertelsmann Group now use ElevenLabs' technology, gaining improved production timelines and broader creative possibilities, with the AI dubbing platform making stories accessible to European audiences in their native languages.
Results
Time savedimproved production timelines
Volume36
Running sinceNovember 29th, 2024
Grounding & classification
Source type: press release
23 fields verified against source quotes.
content generationtranslationvoice aimetric backednamed customerproduction runtime claimedtools describedvendor confirmedworkflow describededucationmediaemployee productivitythroughput increasetime savedpress releaseback office opsmarketing ops