marketing_ops · public · workflow
British Heart Foundation uses Stackla to manage UGC across campaigns and drive donations
Charities struggle to stand out and convince consumers to donate; the British Heart Foundation needed social proof and a consistent way to coordinate UGC across many campaigns involving different agencies and teams.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · UGC collected across channels
The British Heart Foundation seizes every opportunity to harness user-generated content across websites, contests, event screens, and email marketing.
Tools used
Stackla
Outcome
UGC managed through Stackla draws supporters into deep, trusted relationships and is deployed to directly drive users to action and donation pages across campaigns.
Grounding & classification
Source type: vendor customer story
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social media postnamed customertools describedworkflow describednonprofitvendor customer storymarketing ops