marketing_ops · public · workflow
British Heart Foundation drives supporter engagement with personalised UGC using Stackla
Charities like the British Heart Foundation face difficulty standing out in a crowded marketplace and convincing consumers to donate, and the Foundation needed a centralised way to manage user-generated content across many campaigns involving different agencies and teams in order to drive actual conversions.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Hashtag campaign launch
The British Heart Foundation kicks off UGC campaigns by asking participants to post content on social media using a specific hashtag.
Tools used
Stackla
Outcome
The British Heart Foundation drove footfall and sales for local charity shops through the #TheBigStitch UGC campaign, made #LondonToBrighton the trending hashtag in Brighton for an entire day, and improved participant retention through personalised UGC video tweets.
Grounding & classification
Source type: vendor customer story
13 fields verified against source quotes.
social media postnamed customerproduction runtime claimedtools describedworkflow describednonprofitcustomer satisfactionvendor customer storymarketing opsdata sync enrichment