marketing_ops · media · workflow
Crown Resorts powers relevance-driven Facebook Ads with dynamic UGC
Crown Resorts had abundant high-quality UGC from resort visitors on Instagram, but that earned media went largely unutilized for paid social advertising.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Visitors post Instagram photos
Crown resort visitors post a steady stream of high-quality photos on Instagram.
Tools used
StacklaBrand NetworksOpen Signals
Outcome
The UGC-driven campaigns outperformed concurrent campaigns with similar budgets and targeting, achieving 21% lower CPM with 40% more impressions, and Post Likes 25% higher at 61% lower cost-per Post Like.
Results
Volume25% more
Cost replaced21% lower
Grounding & classification
Source type: vendor customer story
22 fields verified against source quotes.
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