marketing_ops · realestate · workflow
Cushman & Wakefield saves thousands of hours creating content with Jasper
Cushman & Wakefield's research organization was overloaded with manually preparing over 1,700 reports per year totaling over 10,000 hours, while global marketing and communications teams faced ever-growing content and speed-to-market demands.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Manual report overload trigger
The research organization was overloaded with manually preparing over 1,700 reports per year totaling over 10,000 hours.
Tools used
JasperJasper API
Outcome
Integrating Jasper into their content creation workflow resulted in transformational outcomes, saving thousands of hours creating content and enabling diverse content generation across press releases, blog posts, and social media snippets.
Results
Time savedthousands of hours
Volumeover 1,700
Grounding & classification
Source type: vendor customer story
19 fields verified against source quotes.
content generationdocument aiknowledge basemetric backednamed customersource backedtools describedvendor confirmedworkflow describedreal estateemployee productivitytime savedvendor customer storymarketing opsai draft human approval