marketing_ops · saas · workflow
ElevenLabs partners with Meta to power expressive, scalable audio across Instagram and Horizon
Meta needed natural and diverse audio at scale to serve billions of users across Instagram, Horizon, and other platforms in multiple languages and cultural contexts.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Audio generation request
Global creators, businesses, and enterprises initiate voice, music, and sound generation via the ElevenLabs platform.
Tools used
ElevenLabsText to SpeechDubbingMusic
Outcome
ElevenLabs enables Meta to dub Reels in local languages and generate music and character voices in Horizon, with access to 11,000+ voices across 70+ languages adapting to every tone, accent, and culture.
Results
Volume11,000+ voices
Grounding & classification
Source type: press release
19 fields verified against source quotes.
content generationtranslationvoice aimetric backednamed customertools describedvendor confirmedworkflow describedmediasoftwarepress releasemarketing ops