marketing_ops · saas · workflow
Flexential identifies buying intent and launches smart ad campaigns with 6sense
Flexential lacked comprehensive, aggregated insights into account behavior and buying intent, making it difficult to prioritize which accounts to pursue and to quantify marketing results without relying on manual processes.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · ICP identification per product line
6sense accurately identifies the ICP for each of Flexential's product lines, enabling more accurate funnels and forecasts.
Tools used
6sense
Outcome
With the same advertising budget, Flexential achieved a 5x increase in messages served to their target audience and a 3x increase in accounts reached within their ICP, while hot accounts prioritized by Marketing contributed to 187% more pipeline than cold opportunities.
What failed first
Flexential's existing MarTech stack provided some account activity and intent insights but lacked a predictive prioritization model, and account-level visibility still required manual work to translate into a plan of action.
Results
Volume3x increase
Cost replaced5x increase
Running since2023
Grounding & classification
Source type: vendor customer story
26 fields verified against source quotes.
forecastingpersonalizationpredictive analyticsfailure mode describedmetric backednamed customerproduction runtime claimedtools describedworkflow describedsoftwarecost reductionemployee productivityrevenue increasethroughput increasevendor customer storylead processingmarketing opssales opsdata sync enrichmentextract classify route