Folloze integrates 6sense to achieve 1,244% increase in known engagement and 192% increase in 6QA volume
Folloze's previous ABM platform delivered unreliable segmentation data, failed to capture intent signals for in-market identification, and operated in a silo disconnected from the broader GTM tech stack, leading to sub-optimal campaign performance and wasted ad spend.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Intent data identifies in-market accounts
6sense's third-party intent data is used to identify which accounts are in-market and the topics they are researching.
After integrating 6sense, Folloze saw a 1,244% increase in known engagement within one week of relaunching campaigns, a 192% increase in 6QA volume, a 43% pipeline increase year-over-year alongside a -52% reduction in paid media spend, and expanded ICP reach from 2.5% to 56% of total accounts.
What failed first
Folloze's prior ABM and sales intelligence platform lacked reliable segmentation, could not effectively capture intent data for in-market identification, and was isolated from tools like Outreach, Marketo, Qualified, and LinkedIn, preventing cohesive GTM execution.