marketing_ops · media · workflow
Fox brings Colin Cowherd AI agent to the FOX Sports app
Sports media consumption was passive, with no way for fans to interactively engage in real-time with recognizable sports personalities on demand inside the FOX Sports app.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Fan initiates voice question
Users speak with Colin's digital persona and ask questions about current sports headlines for real-time commentary on-demand.
Tools used
ElevenLabsElevenAgentsVoice Cloning
Outcome
FOX Sports launched an AI version of Colin Cowherd inside their app, enabling fans to have direct voice conversations on sports topics while preserving the authenticity of Colin's voice and staying on-brand at scale.
Grounding & classification
Source type: vendor customer story
20 fields verified against source quotes.
ai agentconversational airagvoice aiknowledge basenamed customerproduction runtime claimedtools describedvendor confirmedworkflow describedmediaemployee productivityvendor customer storymarketing opsrag answeringvoice call handling