marketing_ops · media · workflow
iHeartMedia and Jasper deliver AI-powered Cardiac Cowboys podcast campaign in hours instead of weeks
To launch Cardiac Cowboys—a uniquely challenging scripted series blending historical drama, medical innovation, and character-driven storytelling—iHeartMedia needed a creative identity and multi-channel campaign targeting a wide spectrum of listener segments. Creating these assets manually would have required weeks of coordination across producers, strategists, designers, and marketers.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Collaborative brainstorming session
iHeartMedia, OSO Studios, and Jasper convened for a full-day collaborative build and brainstorming session.
Tools used
Jasper
Outcome
Using Jasper, iHeartMedia produced one of its most efficient and successful podcast campaign launches ever—developing the full campaign plan in a single day and producing assets in hours rather than weeks, resulting in the year's most successful binge-drop podcast launch.
Results
Time savedvs. weeks for development of a multi-platform campaign
Grounding & classification
Source type: vendor customer story
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agentic workflowcontent generationpersonalizationknowledge basesocial media postmetric backednamed customerproduction runtime claimedtools describedvendor confirmedworkflow describedmediaemployee productivitythroughput increasetime savedvendor customer storymarketing opsagentic task executionai draft human approval