marketing_ops · saas · workflow
Khoros uses 6sense intent data and Bound360 behavioral data to deliver personalized web experiences, shortening sales cycles by 42%
Khoros wanted to deliver deeper website personalization aligned to individual buyers' needs, but its two-person marketing team lacked the resources to create and manage customized content experiences at scale.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Audience segment definition
Target audiences are defined using top industries, 6sense segments, and Bound360 user behavior data.
Tools used
6senseBound360
Outcome
Within six months, Khoros delivered personalization to 22% of all visitors, achieved a more than 4x increase in demo request conversion rate and nearly 2x pages per session for engaged visitors, shortened sales cycles by 42%, and increased average deal size by 16%.
Results
Volume42%
Grounding & classification
Source type: vendor customer story
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personalizationpredictive analyticsknowledge basemetric backednamed customerpeer confirmedproduction runtime claimedsource backedtools describedworkflow describedsoftwareconversion increasecycle time reductionemployee productivityrevenue increasevendor customer storymarketing opssales opsdata sync enrichment