marketing_ops · manufacturing · workflow
Laird Superfood grows email revenue 102% with Klaviyo personalization tools
Laird Superfood's email program was already strong—email drove 60% of ecommerce revenue—but Klaviyo's advanced CDP features were untouched, leaving significant performance gains unrealized.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · BFCM early access to subscribers
Early access to the BFCM sale was given to 19K SMS subscribers and VIP email subscribers.
Tools used
KlaviyoZembula
Outcome
After McLaughlin's first year optimizing the program, email revenue grew 102% YoY, campaign open rates jumped 87% YoY in November 2022, and automated flow open rates jumped 25% YoY in the same period.
Results
Volume25%
Running sinceNovember 2022
Grounding & classification
Source type: vendor customer story
19 fields verified against source quotes, 4 dropped as unverifiable.
personalizationpredictive analyticsemailnamed customerproduction runtime claimedsource backedtools describedworkflow describedagricultureecommerceconversion increaserevenue increasevendor customer storyecommerce opsmarketing opsdata sync enrichment