marketing_ops · manufacturing · workflow
Murf AI reduces Nestlé voiceover creation time by 30% with Canva-integrated AI voice production
Nestlé's voiceover production required multiple separate tools, creating handoffs between design and audio that slowed content delivery and limited the team's ability to respond quickly to urgent communication needs.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Urgent communication need
The team can respond instantly to urgent communication needs while maintaining complete control over project timelines and output.
Tools used
Murf AI
Outcome
Nestlé achieved a 30% reduction in voiceover creation time, unified voiceover and design in a single environment through Canva integration to eliminate handoffs, and brought all voiceover production in-house with localized content capability for a diverse global workforce.
Results
Time saved30%
Grounding & classification
Source type: vendor customer story
18 fields verified against source quotes.
content generationvoice aimetric backednamed customerproduction runtime claimedtools describedworkflow describedmanufacturingcycle time reductionemployee productivitytime savedvendor customer storymarketing ops