marketing_ops · ecommerce · workflow
Nosto UGC Monitoring: Visual AI automates content tagging and reduces curation time by 33%
Brands face high manual effort and cost to source, organize, and curate large volumes of user-generated content across social channels at scale.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Source UGC from social networks
Content is sourced from over 25 social networks including Instagram, TikTok, Facebook, YouTube, Pinterest, and X.
Tools used
NostoVisual AI
Outcome
Customers report a 33% decrease in time spent curating content and a 40% increase in online revenue for the Capella brand, with UGC campaigns reaching 2.8 billion people and the ability to scale without adding two full-time employees.
Results
Time saved33%
Volume2.8 billion people
Cost replaced40 percent
Grounding & classification
Source type: platform led case
28 fields verified against source quotes.
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