marketing_ops · ecommerce · workflow
Remi drives 60X ROI and 82% post-purchase email open rates with Maverick AI-personalized videos
Remi's founder Oscar Adelman wanted to build personal connections with tens of thousands of customers but relied on handwritten notes and gestures that could not scale.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Record base videos per use case
Oscar and his team recorded three videos for key use cases: abandoned cart recoveries, post-purchase thank yous, and failed payment follow-ups.
Tools used
Maverick
Outcome
Using Maverick's AI-personalized videos, Remi achieved 60X ROI, a 10% cart recovery rate, an 82% post-purchase email open rate, and a 27% post-purchase email click-through rate, with customers sending positive replies.
Results
Volume60X
Grounding & classification
Source type: vendor customer story
20 fields verified against source quotes.
content generationpersonalizationemailmetric backednamed customerproduction runtime claimedtools describedworkflow describedecommerceconversion increasecustomer satisfactionrevenue increasevendor customer storyecommerce opsmarketing opsdata sync enrichment