marketing_ops · media · workflow
Sinclair Broadcast Group scales UGC collection across news stations with Stackla
Sinclair's previous UGC platform lacked robust social media permission-gathering and could not scale quickly enough across all their news stations and consumer touchpoints.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Viewer outreach request
Stations reach out to viewers via on-air broadcasts, social media, or push notifications to request images and videos.
Tools used
Stackla
Outcome
Sinclair completed rollout across all news stations in about 10 weeks, gained the ability to immediately source breaking-news UGC from social media, and generated new sponsorship revenue through Stackla-powered topic galleries.
What failed first
Their prior UGC platform took up to six months to reach critical mass across news markets, and UGC content was buried behind albums rather than prominently visible to site visitors.
Results
Time savedabout 10 weeks
Volumesignificant UGC numbers
Cost replacedvaluable source of revenue
Grounding & classification
Source type: vendor customer story
19 fields verified against source quotes.
social media postfailure mode describedhuman review describedmetric backednamed customerproduction runtime claimedtools describedworkflow describedmediacycle time reductionrevenue increasevendor customer storymarketing opshuman review queue