marketing_ops · ecommerce · workflow
How Soap went from 25% to 73% email open rate with Landbot
Soap, a small eCommerce company competing against giants like Henkel, P&G, and Unilever, faced low landing page conversion rates and depended on paid ads for traffic, with no mechanism for real-time customer interaction.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Chatbot conversation initiated
Marco recognised that building a customer relationship requires a conversation, making the chatbot the entry point for engagement.
Tools used
Landbot
Outcome
Using Landbot, Soap grew its email open rate from 25% to 73%.
Results
Volume25%
Grounding & classification
Source type: vendor customer story
20 fields verified against source quotes.
chatbotconversational aichat transcriptemailmetric backednamed customertools describedworkflow describedecommerceconversion increaseemployee productivityvendor customer storyecommerce opslead processingmarketing opsintake to triage