marketing_ops · education · workflow
Hash Ads boosts player trials by 60% for Stars of Africa football academy using a WhatsApp chatbot
Stars of Africa was receiving close to 500 WhatsApp messages per week from players and parents organically, with no automated system to handle trial registrations, qualify players, or communicate trial details at scale.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Player contacts via WhatsApp
Players and their parents send messages on WhatsApp to inquire about football trials.
Tools used
LandbotWhatsAppGoogle Sheets · partner
Outcome
The WhatsApp chatbot boosted player trials by 60%, improved operational efficiency, and freed the team from manual messaging work by automating trial notifications and attendance confirmations.
Results
Time savedclose to 500 messages per week
Volume60%
Grounding & classification
Source type: agency client case
26 fields verified against source quotes.
chatbotconversational aichat transcriptform submissionmetric backednamed customerproduction runtime claimedtools describedworkflow describededucationemployee productivitythroughput increasetime savedagency client casedata entry opsmarketing opsextract classify routeintake to triage