marketing_ops · travel · workflow
Tasman Holiday Parks uses Stackla (Visual UGC by Nosto) to collect and publish authentic guest content across 23 destinations
Tasman Holiday Parks needed to unify 23 separate brands under one visual identity and source authentic, engaging content at scale, while a small team struggled with time spent manually searching, curating, and moderating UGC.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Guests share UGC via hashtag or upload
Guests share summer moments at Tasman Holiday Parks via the #mytasmanmoment hashtag or directly through Direct Uploader on the site.
Tools used
StacklaDirect Uploader
Outcome
Tasman Holiday Parks collected over 3,368 published UGC assets via Managed Services, pulled in 338 rights-managed pieces of content in just three weeks through Direct Uploader, and the Moments of Summer landing page saw average time on page exceed three minutes.
Results
Time saved338
Volumeover 3,368
Grounding & classification
Source type: vendor customer story
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