marketing_ops · media · workflow
TIME builds an interactive Generative AI experience with Scale AI for Person of the Year
TIME needed to rapidly build a unique, immersive, and safe AI experience that went beyond static articles and generic chatbots, while preserving editorial integrity and trusted journalism—with a two-month delivery deadline.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Reader initiates interaction
Readers can ask TIME AI questions about Person of the Year coverage through conversational chat.
Tools used
Scale AIScale GenAI PlatformOpenAI · partnerElevenLabs · partner
Outcome
TIME extended its audience, expanded accessibility, and increased engagement, gaining recognition across the technology, media, and advertising industries as an innovative leader.
Results
Time savedless than two months
VolumeOver 7,000
Cost replacedextended its audience, expanded accessibility, and increased engagement
Grounding & classification
Source type: vendor customer story
26 fields verified against source quotes.
content generationconversational aisummarizationtranslationvoice aiknowledge basemetric backednamed customerproduction runtime claimedtools describedvendor confirmedworkflow describedmediacustomer satisfactionvendor customer storymarketing opsrag answering