marketing_ops · travel · workflow
Virgin Holidays Increases Online Bookings 260% with UGC Campaigns via Stackla
Virgin Holidays struggled to cut through the noise on Black Friday with previous promotional efforts and wanted to harness social media for authentic consumer engagement and incremental bookings.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Social hashtag call-to-action
Virgin Holidays encouraged customers to upload holiday photos to Instagram using the campaign hashtag.
Tools used
StacklaInstagramTwitter
Outcome
The Black Friday campaign produced a 260% increase in online bookings and a 64% YOY rise in passenger numbers, while the Seize the Holiday campaign won 'campaign of the year' and increased social sentiment by 37%.
What failed first
Previous Black Friday campaigns failed to meaningfully cut through consumer noise.
Results
Time saved37%
Volume260%
Running sinceSeptember 2016
Grounding & classification
Source type: vendor customer story
23 fields verified against source quotes.
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