marketing_ops · media · workflow
Over 25% conversion uplift with Dynamic Yield's landing page builder
Winner managed hundreds of constantly-changing landing pages requiring heavy involvement from designers, IT, and marketing managers, while also needing to rapidly optimize short-lived event campaigns under intense competition and high traffic volumes in the online gaming industry.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Build and publish landing page variants
Marketing managers create, manage and publish hundreds of landing page options using Dynamic Yield's Landing Page Builder without developer or designer assistance.
Tools used
Dynamic YieldLanding Page BuilderReal-Time Insight
Outcome
Winner achieved 16% conversion uplift for desktop traffic, 25% conversion uplift in player engagement, retention and revenue, and 40% conversion uplift for mobile traffic. IT and creative bottlenecks were abolished, and campaigns go live and are optimized in real time even on weekends when employees are away.
Results
Volume16%
Cost replaced25%
Grounding & classification
Source type: vendor customer story
17 fields verified against source quotes, 1 dropped as unverifiable.
personalizationmetric backedproduction runtime claimedtools describedworkflow describedmediaconversion increaseemployee productivitytime savedvendor customer storyecommerce opsmarketing opsextract classify route