procurement · manufacturing · workflow
Rehau scales global procurement efficiency with Coupa AI, reducing first-level support to nearly zero
Rehau's procurement was fragmented across subsidiaries with inconsistent operations, maverick buying, and manual workflows requiring extensive key-user training and localized support, while lacking standardized digital sourcing capabilities.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Migration to unified platform
Rehau moved from SAP to Coupa's unified platform, transforming procurement operations.
Tools used
CoupaCoupa AISAP
Outcome
Coupa reduced first-level support to almost zero, with one person now managing 2,000 users, while standardizing sourcing through templates and e-auctions and enabling scalable AI adoption across global teams.
Results
Volume2,000+
Grounding & classification
Source type: vendor customer story
16 fields verified against source quotes.
agentic workflowfailure mode describedmetric backednamed customerproduction runtime claimedtools describedworkflow describedemployee productivitytime savedvendor customer storyprocurementautonomous resolution