recruiting · workflow
Brown-Forman surpasses industry standards with on-demand video interviewing via HireVue
Brown-Forman's talent acquisition team struggled to deliver a transparent, consistent candidate experience across thousands of global candidates each year, while also lacking brand recognition as a top-10 global spirits company in a crowded beverage market.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Candidate invited to on-demand interview
Candidates are invited to answer job-specific questions through an on-demand video interview at their convenience.
Tools used
Modern HireHireVue
Outcome
In its first year in the CandE program, Brown-Forman earned the highest positive candidate experience ratings — with 54% of respondents extremely likely to apply, 64% likely to refer others, and 52% citing a great candidate experience, each substantially above category averages — and became a multi-year CandE Award winner.
Results
Volume54%
Grounding & classification
Source type: vendor customer story
23 fields verified against source quotes.
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