recruiting · manufacturing · workflow
Crown Holdings boosts application conversions by 42% with Phenom People TRM platform
Crown Holdings had no mobile-optimized career site, causing a large percentage of potential applicants to drop out of the application process, with no way to measure the scale of the problem.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · TRM platform adoption
Crown Holdings selected the Phenom People TRM platform to solve candidate experience pain points and increase application conversions.
Tools used
Phenom People
Outcome
After deploying the Phenom People platform, Crown's application conversions improved by 42%, with half of all applications submitted from mobile devices, and the team gained visibility into which sources and channels delivered the highest-quality candidates.
Results
Volume42%
Source
https://www.phenom.com/blog/case-study-how-crown-holdings-boosted-application-conversions-by-42
Grounding & classification
Source type: vendor customer story
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form submissionmetric backednamed customertools describedworkflow describedmanufacturingconversion increasevendor customer storyrecruitingdata sync enrichment