recruiting · saas · workflow
Informatica grows career site traffic 82% with Phenom People's TRM platform
Informatica had no visibility into the thousands of anonymous candidates visiting its career site each month, could not identify which sources and channels brought the highest-quality visitors, and was losing top candidates to competitors before they could be engaged.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Anonymous candidates visit site
Thousands of possible candidates visit Informatica's career site each month without being identified.
Tools used
Phenom People
Outcome
In the first six months with Phenom People, Informatica's career site traffic rose 82% and two out of every three career site visitors began an application, strengthening the talent pool.
Results
Volume82%
Source
https://www.phenom.com/blog/case-study-informaticas-talent-relationship-marketing-success-story
Grounding & classification
Source type: vendor customer story
12 fields verified against source quotes.
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