recruiting · services · workflow
North Highland achieves 60% increase in career site traffic with Phenom
North Highland's basic career site had stale content, outdated integrations, and a burdensome registration and apply process that deterred candidates. The talent acquisition team had no tools to engage 98,000 interested prospects and lacked analytics to optimize sourcing strategies.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Candidate visits career site
Job seekers arrive at North Highland's hyper-personalized Phenom Career Site.
Tools used
PhenomPhenom Career SitePhenom Talent AnalyticsPhenom CRMBullhorn · partner
Outcome
After deploying Phenom, North Highland recorded a 60% increase in career site traffic, a 96% application completion rate, and 89% new job seeker traffic, while gaining full visibility into the candidate journey from career site to ATS.
Results
Volume60%
Grounding & classification
Source type: vendor customer story
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personalizationrecommendation systememailmetric backednamed customerproduction runtime claimedtools describedworkflow describedprofessional servicesconversion increaseemployee productivitythroughput increasevendor customer storyhr opsrecruitingdata sync enrichmentlead to crm