recruiting · travel · workflow
How Southwest Airlines Created a Great Candidate Experience Through Phenom's Intelligent Talent Experience Platform
Southwest's existing career site did not provide actionable data to optimize recruitment spend, and the company had no scalable way to communicate its three core values to prospective candidates before in-person interviews, despite receiving hundreds of thousands of applications annually.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Candidate reaches career site
Candidates arrive at a redesigned career site built to mirror the consumer experience and showcase Southwest's culture.
Tools used
Phenom TXM platformPhenom Intelligent Talent Experience platformPhenom Employee Experience
Outcome
Within less than 90 days of going live on the Phenom platform, Southwest gained 1M new career site visitors, a 26% increase in job seekers likely to apply, and a 17% increase in referral likelihood, and ranked highest in three CandE Award categories for overall experience, future application likelihood, and referral likelihood.
Results
Time savedless than 90 days after going live
Volume1M
Grounding & classification
Source type: vendor customer story
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metric backednamed customerproduction runtime claimedsource backedtools describedworkflow describedtravelconversion increaseemployee productivityvendor customer storyhr opsrecruiting