recruiting · ecommerce · workflow
Swire Coca-Cola reduces high-volume hiring time-to-fill from 48 to 30 days with HireVue
Swire Coca-Cola's high-volume hourly hiring was manual and decentralized: responsibility had shifted from the TA team to hiring managers with no standardized structure, phone-call-based decisions introduced bias and inefficiency, and time-to-fill reached 45 days in a competitive market.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Applicant applies and screens
Applicants apply via Swire's ATS and answer 4-5 screening questions.
Tools used
HirevueOnDemand TextVirtual Job Tryoutsstructured interviewing
Outcome
With HireVue, Swire reduced time-to-fill from 48 to 30 days, compressed application-to-offer to 3.5 days, and achieved 77% VJT and 79% interview completion rates, enabling the TA team to shift from reactive to proactive, strategic hiring.
Results
Time saved30 days
Volume77%
Grounding & classification
Source type: vendor customer story
29 fields verified against source quotes.
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