recruiting · saas · workflow
Tucows uses Textio augmented writing to make job postings more inclusive
Tucows' job postings used language that unintentionally narrowed their applicant pool by gender and age, causing them to miss out on a broader range of talent as they ramped up hiring.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Scale hiring, identify language gaps
As Tucows massively ramped up hiring, they set out to streamline their writing and find ways to represent their inclusive values.
Tools used
Textio
Outcome
Within the first six months Tucows significantly improved their inclusivity scores and improved their applicant pipeline, particularly for women and across age groups.
Results
Time savedsignificant improvement
Running sinceApril (year not specified)
Grounding & classification
Source type: vendor customer story
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