sales_ops · finance · workflow
LSEG drove 44% more opportunities and 53% efficiency gain by eliminating reactive account management with Salesloft
LSEG's account managers each handled hundreds of accounts with no reliable prioritization, spending their time on complaints, escalations, and churn prevention instead of proactive selling. Customer intent and usage data was fragmented across many marketing and operational platform instances, and AMs often learned about renewals only when a cancellation notice arrived, producing a visible spike in churn and an extremely demoralized team.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Multi-platform data consolidation
Data from ten marketing platforms and fourteen other platform instances is centralized into a single database mapped to LSEG's accounts.
Tools used
SalesloftSalesloft RhythmLLMs
Outcome
Deploying Salesloft with centralized intent signals delivered a 53% efficiency increase, a 44% increase in opportunities created, and a 30% outbound reply rate, shifting account managers from reactive churn defense to proactive, commercially meaningful work.
Results
Volume53%
Grounding & classification
Source type: vendor customer story
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