sales_ops · saas · workflow
How Siro reduced customer complaints and support tickets by 90% with AssemblyAI
Field sales representatives across Siro's customer base lacked adequate coaching because in-person coaching required too much time and capital for companies with dispersed teams, reducing company oversight and limiting rep earnings.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Field call recorded on mobile
Sales agents record customer interactions in the field on mobile devices such as cell phones or tablets.
Outcome
With AssemblyAI, Siro reduced customer complaints and support tickets by 90%, and field sales reps using the platform see a 20-40% increase in sales growth, a 36% improvement in close rate, and 10x faster coaching delivery.
What failed first
Siro's initial legacy speech-to-text provider produced inaccurate transcriptions, causing support tickets to build up and customers to churn before they switched to AssemblyAI.
Results
Time saved10x
Volume90%
Cost replaced$20,000 per quarter
Grounding & classification
Source type: vendor customer story
25 fields verified against source quotes, 1 dropped as unverifiable.
speech to textcall recordingfailure mode describedmetric backednamed customerproduction runtime claimedtools describedworkflow describedsoftwareemployee productivityerror reductionrevenue increasetime savedvendor customer storyquality assurancesales opsvoice call handling