sales_ops · media · workflow
Trusted Media Brands uses Jasper to reduce RFP prep time from weeks to minutes
Trusted Media Brands' ad sales marketing team needed to produce high volumes of custom, data-backed RFP proposals at competitive speed, but had too much data to process and insufficient time to synthesize it into compelling, differentiated client narratives.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · RFP request triggers prep
The competitive RFP process requires publishers to craft detailed, data-backed proposals with creative concepts and media plans that stand out.
Tools used
Jasper
Outcome
With Jasper, TMB's marketing team reduced RFP prep time from weeks to minutes and increased RFP responses year over year, enabling the sales team to enter client meetings armed with synthesized, data-driven insights and to ideate in real time with advertisers.
Results
Time savedReduced RFP prep time from weeks to minutes
Grounding & classification
Source type: vendor customer story
22 fields verified against source quotes.
content generationdata extractionsummarizationknowledge basemetric backednamed customertools describedvendor confirmedworkflow describedmediaemployee productivitythroughput increasetime savedvendor customer storymarketing opssales opssales outreachai draft human approval