sales_ops · ecommerce · workflow
How Gong helps Zappi focus pipeline and forecast during COVID-19 uncertainty
When COVID-19 upended the market near quarter-end, Zappi's CRO needed to rapidly assess pipeline health and forecast impact, but deal management was slow — getting up to speed required exporting spreadsheets from the CRM or messaging salespeople individually.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · COVID urgency triggers review
Market disruption from COVID-19 near quarter-end created an urgent need to assess pipeline health quickly.
Tools used
Deal IntelligenceCRM
Outcome
Using Gong, Ryan was able to quickly give the pipeline a haircut — removing deals with 'happy ears' — much faster than via spreadsheet exports, and came away satisfied with the clarity Gong's Deal Intelligence provided about what mattered to customers and what was happening in the marketplace.
Grounding & classification
Source type: vendor customer story
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predictive analyticsnamed customerworkflow describedsoftwarecycle time reductionemployee productivityvendor customer storysales opsextract classify route