sales_outreach · saas · workflow
Curalate (now Bazaarvoice) generates 200+ calls and $1.5M+ pipeline with Amplemarket
Curalate's sales team needed to identify untapped markets in specific industries and build a new sales pipeline, but finding the exact target audience required significant effort and cost.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Sales pipeline gap identified
Curalate needed to find untapped markets within specific industries and create a new sales pipeline for their reps.
Tools used
Amplemarket
Outcome
After one year with Amplemarket, Curalate scheduled 200+ calls, grew their sales pipeline by $1.5M, and maintained 3,500+ lead conversations without adding sales headcount.
Results
Volume200+
Cost replaced$1.5M+
Running since2017
Grounding & classification
Source type: vendor customer story
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