Broadvoice generates 40% of pipeline and achieves 5x reply rate with Amplemarket AI sales platform
Broadvoice's outbound go-to-market was fragmented across disconnected tools — reps manually pulled leads from Meet Alfred, synced contacts into HubSpot, and launched outreach separately through LinkedIn and email, creating a major bottleneck that slowed BDRs and made scaling pipeline difficult.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · ICP identification and lead pull
Marketing uses Amplemarket to identify ideal customer profiles, pull relevant leads, and hand off high-fit accounts to sales reps for follow-up sequences.
Broadvoice generated 40% of their pipeline through Amplemarket, achieved a 5x higher reply rate with AI-recommended leads, kept email bounce rate below 1.5%, and had fewer than 3% of AI-recommended leads dismissed. One deal closed in just 2 weeks versus their average 4 to 6 month sales cycle.
What failed first
Broadvoice rigorously tested Cognism and Apollo side by side with Amplemarket across key markets and found those tools inferior in data quality and workflow ease for international sales. ZoomInfo was also ruled out as insufficient outside the US.
Results
Time savedclosed in just 2 weeks, compared to their average 4 to 6 month sales cycle