sales_outreach · saas · workflow
CentralSquare generates 6.6x more pipeline with Pursuit AI-powered prospecting
CentralSquare's BDRs spent excessive time jumping between tools to find high-propensity public-sector accounts, manually tracking down decision-makers, and building personalized messaging, leaving less time to actually run campaigns.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · AI surfaces accounts and contacts
Pursuit automatically surfaces the right public-sector accounts, contacts, and insights for reps instead of requiring them to dig through datasets.
Tools used
Pursuit
Outcome
CentralSquare achieved a 6.6x increase in weekly pipeline without adding headcount, with improved forecasting accuracy and cleaner data through Pursuit's AI-powered workflow inside Salesforce.
Results
Time saved6.6x
Grounding & classification
Source type: vendor customer story
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data extractionpredictive analyticsknowledge basehuman review describedmetric backednamed customerproduction runtime claimedtools describedworkflow describedsoftwarecycle time reductionemployee productivitythroughput increasevendor customer storylead processingsales opssales outreachdata sync enrichmentlead to crm