sales_outreach · saas · workflow
DataStax transforms outbound sales with Amplemarket's Duo Copilot, generating $205K+ ARR in 8 months
DataStax's outbound sales team was stuck on a fragmented stack of ZoomInfo, Salesloft, and Lusha, forcing reps to manually jump between tools, import data, and repeatedly tweak messaging with no systematic approach.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Autopilot outreach trigger
Outreach runs continuously in the background via autopilot mode, even on days when the rep is not actively prospecting.
Tools used
AmplemarketDuo CopilotSalesforce · partnerZoomInfoSalesloftLusha11x.aiLinkedIn
Outcome
Within 8 months, DataStax generated 150+ enterprise opportunities, won 16 deals, and produced $205K+ in ARR, while eliminating redundant tools and saving money across their international sales team.
What failed first
DataStax's previous AI SDR tool, 11x.ai, failed to deliver the expected qualified opportunities and operated as a black box with no visibility or control, forcing the team into weekly calls to adjust messaging with little improvement.
Results
Time saved8 months
Volume150+
Cost replaced$205K+
Running since2024
Grounding & classification
Source type: vendor customer story
42 fields verified against source quotes.
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