sales_outreach · saas · workflow
Deel grows revenue 20x in 12 months using Amplemarket for AI-powered outbound sales
Deel's sales team faced a fragmented tech stack with disconnected lead generation, outbound, and CRM tools that created data silos, inaccurate B2B contact data, and email deliverability issues that undermined consistent prospecting momentum.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Outbound process starts in Amplemarket
The start of every single outbound sales process begins with Amplemarket.
Tools used
AmplemarketEmail Deliverability BoosterDomain Health Center
Outcome
Since switching to Amplemarket in June 2020, Deel grew revenue 20x in 12 months, achieved a 17.8% average reply rate, booked 1,200+ outbound meetings, and raised their email open rate from around 35% to 62%. Social prospecting automation reduced the manual social selling workload by approximately 75%.
What failed first
With their previous tool, Deel's email open rate was around 35%, making it impossible to generate sufficient conversations or book demos at scale.
Results
Time saved20+
Volume17.8%
Cost replaced20x
Running sinceJune 2020
Grounding & classification
Source type: vendor customer story
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