sales_outreach · saas · workflow
Ivanti drives 154% win rate increase and $263.2M influenced pipeline with 6sense
Following multiple acquisitions, Ivanti had no single source of truth — contact and customer data was scattered across disparate systems, some acquired businesses lacked comprehensive contact data, and revenue team members were overwhelmed aggregating information manually.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · CDP data consolidation
6sense's built-in CDP captures and consolidates data from disparate systems and pushes it back out to tools used by sellers.
Tools used
6sense6sense Rev AI for Sales6sense Sales IntelligenceLinkedIn
Outcome
6sense unified Ivanti's sales and marketing teams around a single source of truth, resulting in a 154% increase in win rate YoY, $263.2 million in influenced pipeline, $18.4 million in revenue from won opportunities, and a 43% increase in average deal sizes.
Results
Volume131%
Cost replaced$263.2 million
Running since2021
Grounding & classification
Source type: vendor customer story
37 fields verified against source quotes, 1 dropped as unverifiable.
data extractionpersonalizationpredictive analyticsknowledge basehuman review describedmetric backednamed customerproduction runtime claimedtools describedworkflow describedsoftwareconversion increaseemployee productivityrevenue increasethroughput increasevendor customer storylead processingmarketing opssales outreachdata sync enrichmentextract classify route