sales_outreach · saas · workflow
LivePerson transitions from cold calling to research-driven prospect engagement with Outreach
The SDR role at LivePerson had changed significantly, requiring the team to balance quality and quantity when engaging prospects at scale while relying on traditional cold calling.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Prospect research
Reps conduct deeper prospect research as the starting point for engagement.
Tools used
Outreach
Outcome
With Outreach, LivePerson's team shifted from traditional cold calling to deeper prospect research, using sentiment-based reply rates to understand messaging effectiveness and daily activity reports to help managers track conversion targets.
Grounding & classification
Source type: vendor customer story
11 fields verified against source quotes.
sentiment analysisnamed customertools describedworkflow describedsoftwareemployee productivityvendor customer storysales opssales outreach