sales_outreach · healthcare · workflow
Lyra Health achieves 150% increase in MQA-to-opportunity conversion with 6sense
Lyra Health needed to bridge the gap between marketing and sales to create a unified, effective approach to customer engagement in B2B.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Predictive intent modeling
Predictive models are used to assess intent and profile fit for accounts.
Tools used
6sense
Outcome
By adopting 6sense as a central platform, Lyra Health achieved a 150% increase in MQA to opportunity conversion rates from 2023 to 2024, saw significant acceleration in pipeline, and unified marketing, sales, and BDR teams around trusted data and intent signals.
Results
Volume150%
Grounding & classification
Source type: vendor customer story
18 fields verified against source quotes.
personalizationpredictive analyticsmetric backednamed customerproduction runtime claimedtools describedworkflow describedhealthcareconversion increasethroughput increasevendor customer storylead processingmarketing opssales outreachdata sync enrichmentextract classify route