sales_outreach · saas · workflow
OpenGov uses Pursuit's AI-powered intelligence to target government agencies and improve sales efficiency
OpenGov's sales teams needed to research a vast number of potential government agency targets, understanding each one's budget cycles, strategic plans, and local priorities, but manual research was too time-consuming for field reps to complete alongside their regular duties.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Account research trigger
A field-facing individual needs to research their set of government agency accounts, including budget books and strategic plans.
Tools used
PursuitIntelRadar
Outcome
After implementing Pursuit, OpenGov dramatically improved go-to-market efficiency, significantly reducing research time while deepening customer understanding and enabling sales teams to have more informed, strategic conversations with prospects.
Results
Time savedSignificantly reduce time spent on research
Grounding & classification
Source type: vendor customer story
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