sales_outreach · finance · workflow
Razorpay scales outbound merchant engagement with ElevenAgents
Razorpay serves millions of merchants across India at varying stages of onboarding and growth, and delivering timely, consistent, personalized outreach across regions and languages at that scale is an operational challenge.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Campaign identifies target merchants
Razorpay deployed ElevenAgents to power outbound voice agents across churn recovery, feature adoption, and incident management use cases.
Tools used
ElevenAgentsElevenLabs
Outcome
Razorpay completed 35,000+ outbound calls across five or more campaigns, achieving close to 28% connection rate on par with human call center benchmarks, with early results indicating improved reactivation rate and churn reduction.
Results
Volume35,000+
Grounding & classification
Source type: vendor customer story
26 fields verified against source quotes.
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