sales_outreach · finance · workflow
Sage Software increases opportunity creation by 50% with 6sense account engagement
Sage's marketing and sales teams applied the same campaigns and messaging across both small and medium business segments, failing to segment by TAM or ICP and leaving the sales team unable to capture the right audience or prioritize high-intent prospects.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Intent signal identification
6sense identifies accounts showing first- and third-party intent to initiate targeted campaigns.
Tools used
6sense6sense Company Details API
Outcome
A year after adopting 6sense, Sage saw a 50% increase in opportunity creation, over 4,000 newly engaged accounts, and over 1,000 accounts with increased engagement in a single quarter, with account engagement now deployed across 90% of their global team.
Results
Volume50%
Grounding & classification
Source type: vendor customer story
23 fields verified against source quotes.
personalizationpredictive analyticsmetric backednamed customerproduction runtime claimedtools describedvendor confirmedworkflow describedsoftwareconversion increaseemployee productivitythroughput increasevendor customer storylead processingmarketing opssales outreachdata sync enrichmentextract classify route