sales_outreach · security · workflow
Vanta closes 6-figure ARR in first quarter using Amplemarket buying intent signals, achieving 9x ROI
Vanta's sales team struggled to find leads with high purchase intent and needed a quality-over-quantity outbound strategy to maximize conversion rates without wasting effort.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Buying Intent Signal Detection
Amplemarket's Buying Intent Signals screens, identifies, and enriches prospects who are actively looking to buy.
Tools used
AmplemarketBuying Intent Signals
Outcome
Using Amplemarket's buying intent signals, Vanta closed 6 figures in their first quarter of 2021, achieved a 9x ROI, and Amplemarket's leads generated the highest engagement rates of any lead source.
Results
Volume9x
Cost replaced6 figure in ARR in the first quarter
Running sinceend of 2020
Grounding & classification
Source type: vendor customer story
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data extractionpredictive analyticsmetric backednamed customerproduction runtime claimedtools describedworkflow describedsoftwareconversion increaseemployee productivityrevenue increasevendor customer storylead processingsales opssales outreachextract classify routelead to crm