sales_outreach · saas · workflow
Wasabi Technologies scales global outbound with Amplemarket, achieving 25% interested rate and 10+ hours saved per rep per week
Wasabi's outbound motion was fragmented and heavily manual, with an incumbent data provider that consistently failed to deliver accurate contact data for EMEA, forcing reps into time-consuming one-off emails and constant tool-switching.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Salesforce lead follow-up trigger
Following up on Salesforce leads is the first use case that kicked off Amplemarket adoption.
Tools used
AmplemarketSalesforce · partnerLinkedIn · partnerSendGrid · partnerHubSpot
Outcome
Wasabi achieved a 25% interested rate, saved reps 10+ hours per week, maintained email bounce below 2.3% and spam below 1.9%, and scaled outbound globally across multiple regions without adding headcount.
What failed first
An incumbent global data provider consistently failed the EMEA team with poor-quality contact data, and HubSpot sequences required CRM switching with limited functionality.
Results
Time saved10+ hours
Volume25%
Cost replacedeasily made more money than we've spent
Grounding & classification
Source type: vendor customer story
30 fields verified against source quotes.
agentic workflowemailmetric backednamed customerproduction runtime claimedtools describedvendor confirmedworkflow describedsoftwarecost reductionemployee productivitythroughput increasetime savedvendor customer storylead processingsales opssales outreachdata sync enrichmentlead to crm