xMoney scales outbound sales with Amplemarket AI, achieving 83% email open rate and 2,600+ new leads
xMoney's two-person sales team could not scale outbound or inbound processes: bounce rates were above expectations, open rates were below expectations, and inbound leads had to be managed manually with no automation in their existing tech stack.
How it works
Common implementation structure
How this type of workflow is generally built, generalized across documented cases — not tied to any one vendor's stack. Click any stage to read what happens there. Specific products that implement these stages appear in “Tools commonly seen” below.
Stage 1 · Lead generation via Searcher
Amplemarket's Searcher with advanced filtering allows xMoney reps to reach an entirely new audience.
Tools used
AmplemarketAI WorkflowsLiquid syntax
Outcome
After adopting Amplemarket, xMoney generated approximately 2,600 new leads, achieved an 83% email open rate and a 36% email reply rate—well above industry average—and processed over 300 qualified inbound prospects per month using AI.
What failed first
The previous stack—Reply.io for sequencing, Lusha for lead generation, and Salestack for CRM—produced higher-than-expected bounce rates and lower-than-expected open rates, attributed to invalid contact information and a lack of scalable personalization. Inbound leads were managed manually with no automation.