Akbank reduces content creation time by 40% and increases response rates 3% with Jasper generative AI
Akbank's digital marketing team needed to maintain a consistent and engaging content strategy at scale while ensuring operational efficiency, driving the need for a solution to enhance customer engagement and campaign content creation.
Akbank achieved a 40% reduction in content creation time and a 3% increase in response rates across ten campaigns within three months, with Jasper found consistently more efficient than previous systems and overall marketing efficiency significantly boosted.
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Frequently asked questions
What did this team achieve with this AI workflow?
Akbank achieved a 40% reduction in content creation time and a 3% increase in response rates across ten campaigns within three months, with Jasper found consistently more efficient than previous systems and overall ma…
What tools did this team use?
Jasper, Jasper Chat.
What results were reported?
Content creation time reduction: 40%; Response rate increase: 3%; Click-through engagement rates: increase in click-through engagement rates; CTR on a campaign basis: CTR increase on a campaign basis (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
Proof-of-concept initiated → Brainstorm campaigns in Jasper Chat → Brand voice for consistent messaging → Knowledge base for banking products → Craft push and SMS campaigns → Compare outputs to previous systems.